We are East London's HOLM. We give you accessible luxury with laid back vibes. Founded in 2017 by Laura Southern.After 15 years as a fashion buyer, Laura took the leap and started HOLM to create an inclusive lifestyle brand with heart. Laura developed products born out of the need for self-care, designed to support your daily ritual. There's no place like HOLM.All our products are vegan and cruelty free.