Lorenzo Ritorto's Contact Details

Lorenzo Ritorto's Company Details

Undesign

Turin, Piedmont, Italy • 20 Employees
Design

We founded Undesign in 2003.We design identities: that is our job. Identity is the outward expression of a brand or a company: it includes everything, from the name to the symbol, from the visual aspects to the verbal ones. It is made up of all the elements which combine to create a strong personality and define a characteristic style, thanks to which a brand or a company is recognized and chosen by its clients.When we work we take into consideration every aspect of the creative process because we are convinced that a carefully planned system of coordinated identity is best able to express all the care that a company takes every day in doing its work. We design identities, and we do it combining the functional, communicative, formal and emotional aspects.Basing ourselves on the interrelation between design and branding, we created and follow an aesthetic programme defined as undesign, like the name we chose for our studio: un-design as the English term suggests, means a move towards an economy of form, by a process of subtraction.In short, design less, design better. This is the vision that we have embraced, based on a precise philosophy: our own. Pull down the wall of prejudice and work with an open and receptive spirit.Build the bridge between yourself and the world, create connections between thoughts and people.Give joy, work with passion and make your designs accessible.Design is for everyone. We are undesigners and we design identities.