Lori Hathaway

Partner at Ms.Marketing - Houston, TX, US

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***@ms.marketing
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HQ
N/A
Location
Greater Houston
Company
Ms.Marketing
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Ms.Marketing

Houston, TX, US • 5 - 9 Employees
N/A

Function as "Senior Marketing Management On-Call". Services include all aspects of Market Research/Analysis, Opportunity Evaluation, Brand Strategy, Business Plan Development, Brand and Product development (ideation, formulation, packaging, pricing, positioning) Distribution management as well as channel development. Frequently hired to audit, evaluate and manage partner relationships. Heavy experience with Agency/Consultant sourcing, selection, and compensation negotiation. Expertise in matchmaking corporate needs with appropriate talent/resources. Advertising, PR Agencies, design firms, media planning and buying, all aspects of internal and external communication and promotion.

Marketing and Advertising
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