Lorin Willson's Colleagues at Adventure Operations
Lorin Willson's Contact Details
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Adventure Operations
Lorin Willson's Company Details
Adventure Operations is a market-leading platform business, formed from the merger of two leading organisations and home to a portfolio of trusted brands and iconic brands, including OZtrail®, Companion®, Campfire®, Roman®, Elemental®, Pop Up®, Jamec Pem® and Trade Flame® within the Outdoor Leisure and Industrial categories. We have a fast-expanding global reach with proprietary offices in 5 countries and distribution in over 25 countries.We remain proudly Australian owned, operated with over 120 staff, multiple distribution sites, corporate offices and sales coverage throughout the country.HistoryThe family owned foundation companies were formed over 30 years ago with a mindset to bring Australian inspired and designed product to market to allow families to get outside and have fun.Both businesses flourished domestically amongst the landscape of competitive global brands, whilst adding to their portfolios through acquisition and expansion.In 2017, the Whittaker family sold the OZtrail business to Odyssey Private Equity which was followed with the acquisition of Companion Brands from the McLaughlan family to form Adventure Operations. The new organisation is leveraging its scale and is one of the largest Outdoor Leisure & Industrial businesses in the Oceania region with its sights set on continuing its global expansion.