Lucy Nicholas's Contact Details

Lucy Nicholas's Company Details

Twenty First Group

N/A, N/A, gb • 20 - 49 Employees
Sports Clubs/Sports Entertainment

We believe that successful sport is founded on the pillars of quality performance, compelling competition, and the passion of fans. These are the core value drivers in any sport and TFG specialises in understanding the interplay between these forces and providing strategic, actionable insights to unlock value for our clients. TFG combines strategy, data science, software engineering and design with its pioneering Intelligence Engine, a proprietary platform which generates powerful data-led insights, to underpin four TFG specialisms: Performance Intelligence: identifying and valuing talent, and delivering data and analytics to drive sporting excellence, improve due diligence and inform strategy.Competition Structure: evidence-based strategy to optimise competition schedules and structures, to maximise audience engagement and commercial upside. Commercial Insight: leveraging TFG's Intelligence Engine as the basis of data, insight and advice to fuel commercial growth.Audience Engagement: helping organisations identify, connect and engage with key audiences through predictive, insight-driven content that drives eyeballs and revenue.We have offices in the UK (London), Continental Europe (Cluj), North America (San Francisco) and Asia (Singapore).