The Seconded European Standardization Expert for India (SESEI) project is launched in March 2013. Its general objective is to raise awareness on the European Standardization System, values and assets in India. The project is supported and operated by the European Committee for Standardization (CEN), the European Committee for Electrotechnical Standardization (CENELEC) and the European Telecommunications Standards Institute (ETSI), as well as by the European Commission's Directorate General for Enterprise and Industry (EC DG ENTR) and by the European Free Trade Association (EFTA).