Big Data is just data and of little value unless it is used for Big Insights and results in intelligent action. Understanding "the why" of the patterns in your data will develop the insights provide you with new perspectives that can be used to drive real innovation and unlock the value of your data. While there are many Business Intelligence geeks in the corporate world, there are very few at the SME level and most business owners and accountants do not have the time to train and keep up to date in this fast-moving space. But find the right one and your business will change forever