Lynn Pan's Contact Details

Lynn Pan's Company Details

IIBD Ltd.

Victoria, British Columbia, Canada • 10 Employees
Management Consulting

We teach strategyTo develop leaders Who impact organisations.At our core, we are strategists. Everything we do is designed to create the greatest possible impact in the shortest possible time. Organizations come to IIBD seeking change – they want to launch a product, accelerate growth, enter a new market, increase market value. They need a strategy. Our tools and programs are designed to teach, develop and execute strategy, giving your leaders the skills and tools they need to drive positive impact. Our focus on strategy is unwavering. SABRE (Strategic Allocation of Business REsources) is our signature business simulation, taught in top flight MBA and EMBA programs around the world, including Wharton Business School, IMD, Ivey, UNC, Chicago Booth and others. SABRE is the backbone of a number of executive education programs, for clients such as GE, Boeing, Coca Cola, GSK, Sanofi and others.iSIGHT, our market research tool, uses conjoint analysis to determine what customers really want. We use this method of mathematical analysis to identify what each of your individual customers are willing to give up to get the attributes they really want in a product. Critical to setting the right prices in new markets, iSIGHT has been in the background of a number of multi-billion dollar product launches.