Y Brand has extensive experience in all aspects of branding, we build excitement and, most important, consensus around breakthrough strategic solutions using dynamic, interactive processes customized to our client's unique situation. At its core, Y Brand has two distinct but complementary capabilities, Y Science and Y Branding. Through Y Science our clients create and manage customer expectations of disease and science. This is often, but certainly not limited to, achieving pre-launch goals and objectives. Our Y Branding capability focuses on defining and executing the visual and verbal assets that create a unique customer/brand experience at every touch point, through every communication channel, at launch and beyond