Because Cosmetics is a better kind of beauty brand. We're revolutionizing the cosmetics industry to speak to what really matters: the power of every woman to make a difference, and every woman's right to beauty on her own terms. Our brand affiliates and ambassadors are working to make the world a better, more beautiful place by providing cosmetics of the highest quality and supporting the causes that matter to them. With each sale, a portion goes to a non-profit nominated and selected by our ambassadors. Because -- we can't make a difference if we simply sell products.