M. McCart's Colleagues at SMART CPG Consulting
Chase Christian
Category Leadership Associate at SMART, a division of Advantage Solutions
M. McCart's Contact Details
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SMART CPG Consulting
M. McCart's Company Details
We are the Strategic Marketing and Analytical Research Team. SMART is a boutique strategy, insights and consulting team based in Boise, Idaho. We are a fully-integrated team of market research specialists, consumer-centric category analysts, creative developers, application designers and business planning strategists – working together under one roof. We're big thinkers, problem solvers and tireless miners of insights that drive strategy and improve financial performanceWe work diligently with our clients to: - Make sense of "big data" - Find comprehensive solutions to difficult business problems - Identify a marketing mix to optimize promotional spend - Determine the right product assortment based on sophisticated space to sales analysis - Isolate demographic & psychographic factors that motivate consumers to buy a category or brand - Create custom reporting tools that bring it all together