Madheswaran Vijayan's Colleagues at Nielsen Social
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Nielsen Social
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Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter. Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 250 of the most popular U.S. television networks, including Spanish language networks. Nielsen Social uses this data to power Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, Nielsen Twitter TV Ratings, the first-ever measure of the reach of TV-related conversation on Twitter, and Nielsen Twitter TV APIs that feed curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers.