A student project is transformed into reality! Gutfeel is a start-up team promoted by the Strascheg Center for Entrepreneurship and the University of Applied Sciences Munich. We want to revolutionize access to customer feedback for companies, so decisions are taken out of the opinion of the most important stakeholder of a company, the customer!How?Digital processes combined with an innovative survey approach simplify the exchange of information with the customer and enable quick and data-based decision-making in a fast-changing VUCA world.