Be Understood Branding helps service-based businesses build distinctive, irresistible brands by turning your zone of genius, distinctive approach & personality into a precise and compelling reason for clients to hire you.You are really good at what you do! But the high-quality service you provide INSIDE your business is not reflected on the OUTSIDE.You've gotten this far by through referrals but now you're itching to intentionally present what you do in a way that is riveting to your ideal client.Let's close the gap between your brilliant work and your not-so-brilliant ability to talk about your work. Let's create your distinctive BRAND IDENTITY.