Maggie Poon's Colleagues at VIA International
Maggie Poon's Contact Details
VIA International
Maggie Poon's Company Details
VIA International is a management consultancy focused entirely on marketing, distribution and sales channels. We work in business-to-business and business-to-consumer channels, and have special expertise in sectors where these overlap. As well as typical direct, one-tier and two-tier channel models, we also have extensive, practical knowledge of the franchise model. We work with our clients through consulting engagements and through designing and delivering customised training & education programmes.Our unique edge is a deep understanding of channel business models built from direct engagement with channel partners. We combine professional financial expertise with over 25 years' experience in channel management. We apply this economic channel insight to help our clients build strategic, higher performing channels, develop compelling channel value propositions and sustain account relationships that deliver more, profitable business.We are a boutique consultancy, which means the people you meet are the people you work with. All of us are experienced professionals with a passion for working with clients to solve their problems or inject a niche expertise. We have blue-chip consulting backgrounds, a client list of fortune 500 companies and a network of associates to complement our own specialties. All of us have worked around the world, and understand the need to tailor solutions to be relevant to local markets. We've been in business since 1989, making us one of the earliest, and most experienced, specialists in this challenging domain.We work across a wide range of industry sectors & business types so we can share insights that draw on the best practices, regardless of sector. We have worked with all types of products, services, solutions, after-market products, capital assets and franchises. Our clients range from market entrants to global industry leaders. We have an unusally deep knowledge of working with family-owned or privately held businesses.