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Russ Reid Company
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Nonprofit Agency, Russ Reid & Grizzard, Relaunches as "One & All"Agency Seeks to Unlock "The Power of We" through New Name and BrandPasadena, CA, Feb. 22, 2018 – Russ Reid & Grizzard, a leading agency serving the nonprofit sector, todayannounced its new name: One & All.The agency was created last year with the merger of Russ Reid and Grizzard, two independent industryleaders responsible for many of the practices used in modern fundraising. The name change follows anextensive re-branding effort, in partnership with global branding firm, Siegel+Gale, to define thecombined agency and inspire further reinvention of nonprofit giving."One & All literally means everyone," said Alan Hall, chief executive officer of the agency. "It speaks tothe deep emotional connection and shared purpose that people experience when they engage withnonprofits. It taps into the power of sharing, the sense that we can achieve more through cooperationthan competition, and that by donating, we are paying back what we have received in life. It's the basisof the Golden Rule."Last year's merger combined the best of the two agencies into one: the integrated, multi-channelcapabilities of Russ Reid; the efficiency and technical expertise of Grizzard; and the scale of thecombined agency to streamline and optimize resources more effectively on behalf of clients. Thecombined agency has also attracted a wide array of new talent with diverse skills, helping expand itsrange of services, create partnerships with corporate, media and technology brands and fashion newways of giving."Our new name is built on the legacy of our two brands, and launches us into the future of nonprofitfundraising because it conveys the idea that everyone can have a collective part in doing good," saidJane Chong, chief innovation officer of One & All. "Our clients face greater challenges now more thanever in gaining share-of-giving. Not only do we need to be more insightful and data driven, we need tobe more creative in developing solutions for clients that go beyond just raising money. Our task is tohelp organizations achieve their goals, and we take a broad view on how we can do that."This fresh perspective will be carried through in the agency's new tagline: The Power of We. The lineconveys a spirit of collaboration that operates on multiple levels—between the two formerlyindependent agencies, between One & All and its clients, and between the donors One & All bringstogether to share in a client's mission."For nearly 100 years, our job has been to unlock the potential contained in that simple pronoun, we,"said Mr. Hall. "Inspired by our new name and positioning, we are looking for ways to foster thatcollective mindset – to activate The Power of We, help our clients have more impact and, ultimately,change the world."About One & AllOne & All exists to help nonprofit organizations solve the world's most pressing problems. For nearly acentury, the agency have been providing data-driven solutions that create real and powerfulconnections between nonprofit organizations and people to fuel growth and impact. With offices in LosAngeles, Atlanta and Toronto, One & All helps clients through direct response fundraising, brandstrategy and advertising, analytics, consulting services, and digital and social campaigns. Consistentgrowth has been driven by long-tenured relationships and results for The Salvation Army, OperationSmile, American Red Cross, World Vision, Mercy Ships, more than 70 humane societies and over 250rescue missions and food banks.One & All is part of the DAS Group of Companies, a division of Omnicom Group.About the DAS Group of Companies