"Fikra" in Arabic means "Idea" , Emerged to provide creative and innovative solutions for Lifestyle Hospitality Management.Our main objective is to partner with enterprises, take their businesses to the next level and convert them into success stories.F: Finding Solutions We find innovative solutions for lifestyle hospitality I: Integrity We always do the right thing at the right timeK:Keeping your business on track We provide strategies that provides actual results R:Reliability We take business to the next level A:Attention to details We care for every single detailsOur vision is derived from a belief that the Middle East deserves a management group that is conscious of merging international hospitality standards with traditional heritage and culture through tailor solutions that integrate and drive businesses bottom lines and exposure. Our Mission is to be an exceptional developer & operator of contemporary outlets & hotels, and deliver outstanding lifestyle hospitality that will genuinely exceed the aspirations of the market.