I have unique insight and experience that translate/transform into understanding, designing and planning.I specialise in UX, coining the term UX Intelligence, in essence, bridging the gap between the technology and the average, less knowledgeable and less experienced user.This means connecting the needs of the organisation and the needs of the user and translating ‘technology' into an environment and ‘interface' into an experience that will entice the user to come back time and again.