Mallory Donaldson's Colleagues at Clinch
Mallory Donaldson's Contact Details
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Charlotte,North Carolina,United States
Clinch
Mallory Donaldson's Company Details
Clinch is an Omnichannel AI-powered Personalization platform that delivers consumer tailored creative experiences to drive online and in-store performance. Clinch's VideoAI™ is a proprietary creative technology that leverages data to personalize display and video ad experiences at scale, across programmatic, social and OTT. As a leader and innovator in the field of Dynamic Creative Video, Clinch enable brands and agencies to automate video ad campaigns production and optimization tailored to the individual in real time. Clinch has offices in NYC , Israel and Mexico, employing some of the best talent from all over the world.SOLUTION OVERVIEWShowing the "right message to the right person at the right time" requires personalizing the brand's creative. While display creative dynamic allows personalization in static ads, brands and agencies have struggled to produce personalized advertising at scale for video. Clinch overcomes this challenge by using signals such as segmentation, website activities, demographics, weather, location, and more, seamlessly produces tailored video creative at scale, to drive branding, sales, and loyalty.COMPETITIVE ADVANTAGES• Easy integration with clients' existing DSP / DMP.• Video and display cross-channel solution (programmatic, social, OTT).• Quick turn around with flexible creative formats.• Personalization by linear editing of original video ad, without using overlays. • Video adaptation and optimization for social feeds.