Business and Corporate Development, Financial Marketing Consulting at MConsult - Alexandria, VA, us
mConsult is the strategic marketing consultancy division of GroupM and work with brands onMarket planningMarket opportunity assessmentMarket and Consumer segmentationGo-to-market strategyLaunch and distribution planningMarket expansion planningPricing strategiesBusiness PlansInvestment impact measurementsOur strategies are based on:Scientific Approach: We use proprietary tools and frameworks for scientific planning.Consumer Insights: We use consumer insights from cross categories consumer surveys to work on consumer and market segmentation.Cross Category Learnings: GroupM has an experience of working across categories. mConsult leverages cross category insights to do brand planning.ROI oriented solutions: Our plans and strategies are outcome based to provide target oriented strategies.