Executive Director Connect & Strategy at Strategie agency - HERMEE (be) - PARIS(fr), HERMEE (be, BE
Our mission? Make your brand's heart beat every single day. Head & heart have to be balanced out to reach the consumer.Today, technology renders everything controllable and quantifiable. However, this data overload can make you loose sight of the core: the heart. Therefore we need both: heartvertising + headvertising. Headvertising Define clear KPI'sBuild concrete action plans Monitor consistentlyLearn & optimizeHeartvertisingConnect to the brand's purposeDefine its behaviourEnsure brand consistencyCreate long term engagement