Since 1986, Eyewear by R.O.I. has quietly built it's reputation as one of the industry's leading design, manufacturing and distribution companies.Partnering with leading optical retailers and distributors, our products are sold at over 5,000 locations worldwide throughout North America, Europe and in Asia.Brand name and designer eyewear continue to appeal to today's optical consumer, but equally important is theprice / value relationship offered by these collections.Consumers worldwide know us by name: Bulova, B.U.M. Equipment, Colours by Alexander Julian, Karen Kane, Wittnauer and Richard Taylor.