Marco Mancini's Contact Details

Marco Mancini's Company Details

BrainSigns

Rome, Lazio, Italy • 20 Employees
Research

BrainSigns is a spin-off company in University of Rome "Sapienza". It is a leading company in Italy for the analysis of the brain activity and physiological signals in business contexts. Application are provided where monitoring, instants by instants, instinctive reactions of a human person can generate value for a company with respect to their customers, communications or products. The applied recording signals techniques are at the frontiers of scientific knowledge and combined with expert scientific methods of the University High Resolution EEG Lab, the first in Italy since 1989. We have been involved, day by day, in different experimental and industrial area such as: - NeuroMarketingAdvertising: The verification of the perception of advertising stimuli using neurometric parametres leads to the improvement of its efficacy and provides original insights into customers' preferences.Digital: The testing of a website or a mobile app using neuroscience techniques allows for unique insights and a deeper understanding of the users' experienceCustomer Experience: The instinctive reactions of customers while they are interacting with the products within the point of sale can be measured using neuromarketing methodsTraining: We organize training courses in Neuromarketing.- Human FactorsBrainSigns measures skilled operators' – as pilots or air traffic controllers in aeronautics - stress and mental workload in real time and in an operative environment (not only in the labs), during the operators' training or during the execution phase of a difficult task. - Clinical ApplicationsBrainSigns offers the possibility of assessing the impact that some drugs - as well as specific medical devices have on the Central Nervous System. This can be evaluated using neurometric parametres.