Marcus Vugt's Colleagues at CapFeather
Marcus Vugt's Contact Details
N/A
Brisbane, Queensland, Australia
CapFeather
Marcus Vugt's Company Details
We cultivate new and sustainable opportunities by unlocking the barriers between your organisation and your consumers. We do this by helping you innovate in adjacent market positions.The problemThere is immense pressure across the corporate landscape to find new ways to create shareholder value. Options to improve the bottom line through cost reduction and efficiency programs have largely been exhausted and your organisation's value proposition is looking increasingly undifferentiated in terms of both its promise and delivery. It is time to find new and sustainable opportunities by looking beyond the immediate horizon.The solution In over a year of researching the competitive landscape of high performance businesses, including 'unicorns', we discovered that the most profitable innovation pathways centered around evolutionary innovation. Businesses need to define their Best Next Move – an adjacent position that builds on the current business model and finds new value.Our impactOver the last 10 years, our people have worked on over 200 projects to deliver bottom line growth and new revenue through product and service innovation - achieved though compelling customer relationships.Brands including: Rebel Sport/ Super Amart, Volvo, BMW, Metro Trains Melbourne, KLM/Air France, Chandler Macleod, BDO, Nissan, Home Office (UK Government), Advisian (Worley Parsons Group), Janssen Pharmaceutical (A Johnson and Johnson Company), Queensland University of Technology, Minter Ellison, MasterCard, Mercedes Benz, CommSec, The Museum of Modern Art (New York)