Margot Geichman's Contact Details

Margot Geichman's Company Details

Tock

Chicago, Illinois, US • 262 Employees
Leisure/Hospitality

Tock is a comprehensive platform built to fundamentally change the way restaurants, bars, and wineries think about and run their business. This includes a robust reservation, takeout/delivery, guest, and table management system for businesses of all sizes across the globe. Tock was founded in 2014 but the idea originated years before out of a simple frustration. Nick Kokonas and Chef Grant Achatz opened Alinea to international fanfare in 2005 - now a perennial Michelin three star and widely considered one of the best restaurants in the world. For years they were spending $140,000 a year on staff dedicated to managing reservations and losing an average of $260,000 a year on cancellations. Convinced there had to be a better way, Nick started work on a crude ticketing system. The homemade platform was a success. Soon after Nick founded Tock with Brian Fitzpatrick, founder of Google's Chicago engineering office, to turn this simple idea into a robust product complete with all the tools a restaurant needs to succeed.