Hotel Alliance Group® is a soft brand alliance for selected hotels and resorts, which through a strict selection process are nominated as a best hotel and/or resort in their category. All selected properties meet the high standards with strong reviews allowing us to be committed to serving the world's best hotels and resorts to our customers.Affiliated hotels and resorts can take advantage of global marketing and branding, developing the true potential of their property. With our strong knowledge of marketing and sales we reach potential customers with our website and online social networking such as Facebook and Twitter.Becoming a part of the Hotel Alliance Group® delivers solid business benefits and offers real return on investment. The Hotel Alliance Group® is one of the world's fastest growing soft marketing brand alliances. Dedicated to promoting hotels and resorts, the Hotel Alliance Group® showcases your property to customers throughout the world using a wide spectrum of integrated communications and marketing.