Marie-France Mackinnon
Senior Vice President, Public Affairs & Communications at Canadian Meat Council - , , CA
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Ottawa,Ontario,Canada
Canadian Meat Council
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Founded in 1919, the Canadian Meat Council represents Canada's federally registered meat packers and processors as well as the industry's numerous suppliers of equipment, technology and services. For more than 93 years the mission of the Council has been to advocate on behalf of the needs of its members to secure and improve Canada's global meat competitiveness. The vision of the member companies of the Canadian Meat Council is that "Canada is trusted as a world leader in the provision of safe and wholesome meat". As Canada's chief industry advocate on meat-related issues, the Canadian Meat Council analyzes government initiatives and discusses industry perspectives with politicians and government officials as well as with representatives of the media, human health and nutrition professionals and consumers.