Marisa Niemandt's Contact Details

Marisa Niemandt's Company Details

Freedom of Movement

Cape Town, Western Cape, South Africa • 39 Employees
Retail

Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African lifestyle brand.At the outset, our vision was to create a proudly South African lifestyle brand that was founded on the core principles of quality, longevity, value and worth. We saw leather as the one raw material that epitomised all four of these principles and it was therefore a natural starting point for us to form the core of our aspiring brand. Leather is known for its quintessential robust and timeless appeal, and nothing quite tells a story like a well-worn leather bag.As such, we launched the business in 2013 out of a small room at the University of Stellenbosch, with one leather craftsman called Benjamin and one very old traditional leather-stitching machine. After a few months of prototyping and hard work, we had developed two products that we could take to market. The Benjamin, a traditional leather briefcase, and The Bobby, a full leather adventure backpack were born.We have since continued to improve and grow our product offering that now includes a wide range of premium lifestyle companions. All our core products have unique names and identities, as we want our customers to personally connect with their chosen companions that share in their own lifestyle and adventures.