We view consumers differently than most companies. To us, a consumer wants to engage a dealership in a way that is informative and not about price. Our "WebPass Social" digital marketing programs connect with a network of current customers as well as new prospects with a new approach to online marketing. It is with either of our digital programs that we start with digitally Social Graphing a dealership to their network of current consumers as well as the new prospects base on online social interaction as it relates to articles, pictures, tweets and videos in the dealerships own market.WebTrafficID then uses the most popular social media networks linked together to market a dealership. Each network performs a special function. Twitter creates the current conversation, Instagram takes the personal pictures, Youtube takes the videos and Facebook is the platform we use to launch our "WebPass Social" and "Ask for Me" digital marketing programs. The technology behind social graphing a dealership is understanding how consumers engage with different media on the different social interaction platforms and how that information can then be used by a dealership to increase engagement and ultimately increase sales for both new car sales and service work.