Mark Latham's Contact Details

Mark Latham's Company Details

Decision Technology Sports Ltd

London, ENG, UK • 20 - 49 Employees
Sports Clubs/Sports Entertainment

Decision Technology Sports ('Dectech Sports') works with clubs, governing bodies and investors to analyse sporting challenges and provide actionable insight. Whether providing an unbiased and quantitative second opinion on identified transfer targets or the prediction of sporting outcomes to aid investors and guide club investment decisions, Dectech Sports provides real value to our clients.We are passionate about sport and distilling the results of our statistical analysis into plain English recommendations. This is built upon the three pillars of our approach which differentiates us from our competitors; we are actionable, statistical, and data-driven.Our work with Castrol in the development of the Castrol Player rankings has become part of the fabric of the football analytics world and our weekly analyses on the intricacies of football for the Fink Tank, running since 2002, has helped make it the longest running regular column in the Sport section of The Times. Dectech Sports can help the management of a club in several areas. Because we can objectively rate thousands of players instantly, we can help to drive the scouting process. Alternatively, we can act as an independent third party who can give an unbiased opinion on potential transfer targets.Our Management Practice can also provide strategy consultancy services to clubs and governing bodies. Previous projects have included contributing to youth development policy, investigating how to increase away fan attendance, and advice to investors looking to purchase a club.Dectech Sports also utilises Decision Technology's consulting expertise, a team of experts in behavioural science and econometric modelling. This allows us to take on projects that no other sports consultancy could tackle.