President and CEO of MOR Direct Inc. MOR Direct is a full service direct marketing agency specializing in direct mail, e-mail, web, print, DRTV and radio.We drive higher response rates by applying effective direct marketing principles and methodologies to the age old problem of improving your ROI by closing more sales at a lower cost.Our agency focus is delivering that ROI improvement to our clients by increasing response and conversion rates to their lead generation programs through our proven Smartest Methodology and by reducing their print production costs by delivering significant saving with the associated print budgets.In addition to our proven methodologies driven by our creative and strategic group to continually provide winning concepts that lower your CPS, we are part of the MOR Print Group which is a consortium of print production facilities with the equipment sets and capacity to provide low cost direct mail print production to the direct marketing industry. The net result is lower production costs and improved response rates all directly impacting our client's ROI.We have twenty plus years working with some of America's most prominent names in banking, insurance, education, high tech and telecommunication and unparalleled knowledge, experience and proven methodologies to increase response rates, lower CPS and improve ROI.At MOR Direct you will find an experienced staffing of professional people who love what they do and are passionate about making a difference for our clients