Mark McGovern's Colleagues at FIT:MATCH
Mark McGovern's Contact Details
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Darien, Connecticut, United States
FIT:MATCH
Mark McGovern's Company Details
FIT:MATCH is a B2B2C technology platform that enables apparel brands to match their customers with the best-fitting products in hard to fit categories. Our patented algorithms start by deriving a shopper's 3D body shape using augmented reality and Lidar. Next we match them with the closest digital twin of real body scans within our extensive database to make personalized product recommendations. The first-of-its-kind SaaS platform is designed to eliminate brands' and consumers' questions about fit in order to drive conversion and loyalty, while reducing returns.The FIT:MATCH digital twin matching solution: - Drives a better omni-channel shopping experience- Increases customer conversion and average order value- Lowers customer returns- Reduces waste in the design process- Broadens the addressable market- Includes a diverse shopper base- Provides comprehensive data and insights