Events. Redefined by Data.G2Planet event marketing software has pioneered the use of data science to plan, conduct, and measure live events across the enterprise.Data Science is the "must-have" stuff for managing today's Fortune-class enterprise. Today, few decisions are made in finance, sales or marketing without data-backed evidence to justify investments and measure performance. Our event marketing platforms are easy-to-use for single events, or your entire event marketing department.Tap into our decades of experience supporting event marketing and management across the enterprise.