Mark Shapiro's Contact Details

Mark Shapiro's Company Details

Agile Product Marketing Group

Waltham, MA, US • 5 - 9 Employees
Advertising/Marketing/PR

We Help Clients Reach Buyers of Complex Software and Security SolutionsThe Agile Product Marketing Group is a customer-centric product marketing consultancy that works with B2B technology product and services companies to launch products, generate targeted leads, enable sales and drive growth.Results-Driven Management ExperienceOur consultants have held multiple marketing leadership roles and have significant experience in the software industry, as leaders in product marketing, product strategy, sales enablement and branding with companies ranging from early stage startups to leading worldwide enterprisesUnderstanding Buyers and Technology We take a thorough approach to understanding your specific buyers and markets, but we're not green and don't need to reinvent the wheel for every client - enabling us to save time and deliver quickly. With years of combined technology industry marketing experience, Agile Product Marketing Group's consultants have been there and done that, whatever that might be!Well Versed in Tools and Techniques When it comes to sales and marketing technology you can't compete without the latest platforms and tools. We're a Hubspot partner and our team is experienced working with a variety of the latest tools such as Salesforce.com, Hubspot and Marketo to help you analyze and automate.But without an understanding of the underlying principles of sales and marketing, you can't take full advantage of the technology.We're well versed in proven sales and marketing methodologies including; Solution Selling, SPIN Selling, Inbound Certified, and Pragmatic Marketing, but not wed to a single system. Instead, we take a hybrid approach to incorporating the best and most relevant elements of each to provide and maintain a customer-centric marketing focus We provide you with the ability to strategically and tactically get the most out of your technology investments. ​