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NSI International Inc.

Bellingham, WA, US • 20 - 49 Employees
Consumer Products

Headquartered in New York City's Flatiron District, the historic heart of the toy industry, NSI International, Inc. is a privately-held global innovator of toys and consumer products. NSI products can be found in thousands of retail locations in more than 30 countries. The company is responsible for such established brands as:Wubble™ Bubble Ball: Since its introduction in 2014, the amazing toy that looks like a bubble, but plays like a ball, has become synonymous with family fun. Winning numerous awards, including the prestigious Family Fun Toy of the Year, the Wubble has gone on to become a social media icon with a collective 1.25 billion views. This innovative toy has grown into a family of products that includes Super Wubble, Tiny Wubble, Super Wubble Brite, Fuzzy Wubble, Water Wubble and Wubble Fulla.Laser X™: An instant hit, since it was introduced in 2016, Laser X has evolved into an entire "World of Laser X" that includes five different blasters and a Gaming Tower. It's quickly become the #1-selling home laser tag game in the world, with more than 10 million players around the globe. Smithsonian® science toys: NSI pioneered the rise of STEM toys more than three decades ago and continues to develop Smithsonian® kits that encourage today's youth to explore and experiment with everything from robots and rockets to circuit boards, motors and volcanos.