Marsha Reese's Colleagues at Customer Innovations, Inc
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Customer Innovations, Inc
Marsha Reese's Company Details
Customer Innovations has helped hundreds of leading organizations innovate products, services, and experiences that have transformed the performance of their business by improving the well-being of customers, employees, and other stakeholders. We've developed capabilities in three areas:Next Generation Experience. Customer Innovations began as part of the firm that created the concept of Business Reengineering in the early ‘90s. Since then, we've helped lead many highly successful reinvention efforts across industries. We've learned to integrate working forward from the present to meet short term goals while working backward from the future to develop new value propositions, experiences, and operating models. In the process, we've helped leading organizations reinvent their future and, in cases, redefine the landscape of their industry.Design for Behavior. Growth hinges on the ability to positively and profitably influence customer behavior. In addition, the limiting factor in developing and deploying innovation is the ability to shift organizational behavior. We have refined and applied a structured approach for understanding and influencing behavior. This approach has been instrumental in the creation of new products and services that have positively and profitably influenced customer adoption, usage, and loyalty. In addition, our approach has been effective in addressing the organizational unwritten rules that represent the greatest barrier to innovating new experiences and operating models.Agile Innovation. We've worked with organizations to change the way they innovate. We've helped leaders build alignment on the business outcomes required for successful transformation efforts. We've also refined an Innovation Lab approach to iteratively design, develop, and test solutions; engage customers in the development of the experiences they desire, refine the operating model required to deliver; and ensure the organization realizes the desired outcomes.