Martijn Gieskes's Contact Details

Martijn Gieskes's Company Details

Abbey Road Associates

N/A, N/A, us • 5 - 9 Employees
Management Consulting

Founded in 2001, Abbey Road Associates is a boutique strategy consulting firm helping clients maximize their revenues and profits through strategic pricing and highly effective go-to-market strategies.Our partners have all held C-level positions in industry and/or have many years of consulting experience, including senior positions at Booz, Allen & Hamilton, Inc. (now Booz & Co.).We serve clients ranging from mid-sized non-profits to multinational corporations across a wide range of industries, including information services, publishing, technology, retail, healthcare, consumer products, manufacturing, and more.Assignments we have completed for our clients span a wide range of problem sets and opportunities, including:New market penetration and positioningMonetization of online content and dataNew product pricingMarket segmentationProduct packaging and bundlingPricing structures, levels and tacticsPrice optimizationPricing tools, processes and implementationChannel strategiesLife-cycle strategies – introductory, migration, retention strategiesGlobal pricing strategies and implementationStrategies to counter price attacksDiscounting reduction/improvementFinancial impact modeling and dynamic toolsOur approach is strategic, analytical and practical. We combine qualitative research and advanced analytics to deliver highly evidenced solutions.We are particularly skilled at developing a deep understanding of price/value drivers and market segmentation, which form the foundation of price structure and strategy development.Our clients have characterized our work as "very innovative," reflecting our ability to combine rigorous data-driven analysis with creative out-of-the box thinking.