North is the guide, the point that sets the path. North is wild, open and rugged. It isthe sharp coast and the dense woods. It is freedom for the restless andrespite for the burning soul. North is not a store, it is the home of our heroes, wherethe stories they created live. It honors the hard, the original, the authentic. It is thefamily that respects this tradition and strives to continue it: quality and authenticity,the things that have been and always will be the paramount. It is the new and theold bound together. This is where that legacy lives, where the stories ourgrandfathers told can be answered with our own.