Mary Bitchashvili

General Manager at Gvasalia - T'bilisi, Tbilisi, Georgia

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HQ
Location
Tbilisi,Tbilisi,Georgia
Company
Gvasalia
Mary Bitchashvili's Company Details
Gvasalia logo, Gvasalia contact details

Gvasalia

T'bilisi, Tbilisi, Georgia • 0 Employees
Retail

Mariam Gvasalia - the designer behind the brand Gvasalia. She presented her own collection to the public for the first time in 2013. In every design, she pays a great deal of attention to the shape of the heel, which is inspired by various constructions. At first sight, vastly different models often showcase common details that eventually shape and wraps up the collection in a single line. It is essential for her to work in the environmental protection field, so she gives the post-production material waste to a newly developed Georgian shoe brand that creates products from the collected recycled materials. Mariam uses recycled paper for packaging as well. The brand starts the shoe-making process only upon the receipt of pre-orders to avoid producing extra goods that may result in bigger waste.Mariam Gvasalia established her own brand in 2013 in Tbilisi, Georgia. She participated in Tbilisi Fashion Week from the first season where she represented the ready-to-wear collection. She focused on shoes andused to start working on the collection with the design of shoes. During the years maximally colorful and asymmetric clothes full of prints became a characteristic feature of her brand. She represented her lastcollection at Mercedes Benz Fashion Week. It was inspired with medicine, the relation of a doctor and a patient based on life experience. The key piece of the collection was shoes with phonendoscope-shapedheels and prints made from microscopic images; 20/21 Fall/Winter Collection includes only hand-made shoes. It is generally focused on the lower part of shoes, a combination of colors, and the shape of heels. The majority of shoes have shaped tips. They are made of genuine leather and combine classic and sporty styles. The main accent is made on western boots style shoes. Architectural lines of the 60s became an inspiration of the collection.

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