Parle Innovation Pi is addressing an untapped multi-billion $ market segment for spectators who want to experience the moment while capturing, storing and sharing it live. Vision & Business Model: We are revolutionizing the way we view and capture, manage and share spectator moments and events with our smartphones. Our vision and business model is to create a long term engaged relationship with users beginning with video and still shots captured thru the eyeQ device and uploaded to the eyeQ M cloud storage and curated content by vertical or market segments. Problem & Opportunity: The universal problem has been created by the accession of smartphones replacing the digital cameras- ie the frustration of smartphone users attempting to capture videos/stills with the smartphone at arms-length while trying to concurrently view the event or action in front of them. They are actually missing the moment or the experience of being there. The Solution & Initial Product: eyeQ™ is a smart view, capture and share app-ccessory device. Just snap in your smartphone (which wirelessly connects to the eyeQ) and the user has the newfound ability to enjoy an immersive reality experience of live events, digital zoom capabilities while concurrently able to capture video and stills; sharing them via social media or storing for later viewing including 360° panorama viewing. Alternatively eyeQ can be used in drone view and control. Content Curation: eyeQ users will have the ability to upload their captured content to Pi's vertically curated cloud storage and management apps. Examples including school age team sports; family reunions; drone clubs and most popular attended events and vacation destinations. The eyeQ™ smartphone app-ccessory, promises to do for spectator video & still photography what GoPro did for point-of-view video.