Tana Water is the UK subsidiary of Strauss Water, a global company that provides drinking water solutions. The Strauss Group identified the drinking water category as a significant strategic opportunity to improve the quality of life of millions of people worldwide. As a first step, the company invested in a breakthrough water-purification technology that was developed at the Hebrew University of Jerusalem. With their next step, Strauss Water acquired Tami 4, a market leader in Israel and one of the world's leading companies in the development, production and marketing of drinking water purification, filtering, heating and cooling systems, for both the in-home and away-from-home markets. Strauss Water, which currently operates in Israel and the UK, is planning expansion into additional geographies in the future. Wherever it operates, the company intends to provide the basic need of clean and safe water through innovative technologies for cooling and purifying water and a unique business model, while caring for people, water and the environment.