Masaharo Kanemoto's Contact Details

Masaharo Kanemoto's Company Details

Avocado Green Brands

Hoboken, New Jersey, United States • 501 - 1000 Employees
Consumer Goods

Our vision: A world united by environmental and social responsibility. In 2016, a few friends with $40,000 in savings started Avocado Green Mattress. From the beginning, they just wanted a new kind of mattress. One that was greener — better for people and the planet — affordable, and comfortable. It was a simple idea rooted in a much bigger vision. Five years later, Avocado has more than 800 employees and continues to expand into new categories — from bedding, to furniture, to bath, and to new brands and industries: Reed + Gwen's clean beauty, Hass's responsible fashion, and Brentwood Home's affordable mattresses and yoga essentials. That growth begets big questions. How does a business scale sustainably? What is the right balance between purpose and profit? How do we continue to raise the bar for sustainability? These are the questions Avocado obsesses over. We know the answers to those questions are urgent. The status quo isn't sustainable; we see the climate crisis as a constant threat to global and economic stability. And we have a vision to do things differently — the fearlessness to be a leader for value-driven enterprises, and to advocate for even bigger, systemic changes outside our control. We also recognize the work will never be done. We will always seek to do better. What was exceptional in 2020 becomes standard in 2021. This is a sign of progress. We were the first brand to go zet-zero with Climate Neutral Certified in 2018, for example. Now, more than 300 companies boast the net-zero certification. But the collective gains we've made are only a start. So where, exactly, do we go from here? What will have the most impact for people and the planet? We approach these fundamental questions — our work — with the same singular purpose on which those friends founded the company: to be one of the most sustainable companies on Earth.