We build and scale.In the heart of the GCC, we are headquartered in Riyadh, Saudi Arabia. We create and scale E-Commerce companies in the GCC.Focused Diversification.We are building diversified sector-focused e-commerce companies. Each market is unique in its dynamics, requiring different innovative approach.Customer Centric.We're all about creating a unique experience. We develop technology to lead a customer-focused retail revolution in the GCC.