Capitola Beach Company is a surf side beach boutique in quaint Capitola Village. We offer a full selection of our private label logo wear and a special selection of casual surf apparel for the entire family. We also carry beach accessories, home decor, & unique gifts. Brands we carry include Billabong, Quiksilver, Roxy, Hurley, O'Neill, Free People, Lucky Brand Jeans, Life is good, Havaianas, Sanuk, TOMS, Von Zipper, Electric, SPY and More! We offer Surf and Stand Up Paddle equipment rentals & lessons. Browse our online store or stop by the shop next time you are at the beach in Capitola.