Purity-IQ Inc. is a global organization headquartered in Mississauga, Canada and founded upon cutting edge genetic, chemical and metabolomic biotechnologies. Its mission is to deliver product ingredient authentication services to brands and consumers. Through Purity-IQ's research sponsorship with the University of Guelph and the NHP Research Alliance, the company develops voluntary standards and tools for industry, underpinned by innovative and validated scientific method. With a business focus on cannabis, natural health products, plant-based products, food and beverages, fish and seafood, etc. Purity-IQ can provide products and services in a variety of areas such as:- Commercialization of product authenticity- Applied proprietary science- Biotechnology- Standards development- Certification- Equipment and licensing- Brand protection