Matthew Mayes's Contact Details

Matthew Mayes's Company Details

A-dapt

London, ENG, UK • 5 - 9 Employees
Advertising/Marketing/PR

A-dapt has developed a new Edge AI perceptive content format. Adaptive-media® is digital media that adapts naturally to the viewer in real-time based upon how they appear and react, in much the same way that humans instinctively adapt to each other in real-time, by being able to read emotions, mood, demographic information and measuring attention. The format reads facial inputs through the device camera using browser-based Edge AI to analyse the person and serve appropriate content usually in the form of digital tools or videos, using either a media player for video or custom coded. We do not process any biometric data to allow identification of individuals, users must always first allow the camera to be on, there is no recording or storing of biometric data and all image frames are destroyed in 100 milliseconds. Our format works securely within the device not in the data centre which means lower latency for immediate response to create hyper-personalised experiences without the need for any personal or programmatic data. COVID 19 is disrupting and reshaping global commerce, education and health. Learners are having to learn from home and the vulnerable are having to stay home. The world is becoming increasingly self-isolated as we enter an era of increased screen-based dependency. One impact of COVID-19 has been to dramatically illustrate the need for innovative screen-based formats. A-dapt's vision is for an original ‘perceptive' content format to better humanise screen-based interaction across education, health and marketing sectors. A-dapt has already built prototypes such as focuspocus.ai, adaptive video tutorials and licensed technology to customers in education, health and marketing sectors.