Matthew Richardson's Contact Details

Matthew Richardson's Company Details

People Have Influence

Cape Town, Western Cape, South Africa • 8 Employees
Marketing & Advertising

WHO ARE WE?People Have Influence is South Africa's first specialised Influencer Management & Consulting Agency.We are a team of specialised agents who are real people, here to help leverage the best relationships between brands and influencers.WHAT WE DOOur ultimate goal is to ensure that the relationship between brands and influencers are mutually beneficial. We do this by substantiating an influencer's worth by knowing them on a personal level, and enabling brands to fully understand the value of having a real person, speaking authentically about a product or service that they truly believe in.HOW WE DO ITAt the core level, we service two groups: Brands and Influencers.BRANDSInfluencer marketing is one of the most effective ways for brands to connect with their audiences authentically – when done correctly. We exist to help you with all your influencer marketing needs, in the aspects of consultancy, strategy and management. We're able to track click-throughs from Instagram posts to website URLs in real-time. Allowing brands to view a dashboard showing ROI in real-time using micro & macro-influencers. INFLUENCERSWe legitimise your worth to brands who see the need for influencer marketing but aren't 100% sure how it works. We arrange free product deliveries in return for reviews, invite you to relevant events and offer you the opportunity to get involved with campaign collaborations. We find you jobs, negotiating with brands on your behalf, working to find the best relationships for you.In a nutshell, we handpick and represent influencers with a following between 10K - 50K (strictly organic) on Instagram. You have to have NO fake followers and you have to have a passion/talent being the reason you have gained your following. You may be a dancer, a chef, actress, singer, photographer, bodyboarder etc. This is purely to prevent us from being seen as a model agency with pretty people, but rather to remain an agency that celebrates passion over beauty!