Aided by fans, professionals, and crazies at large, social media is the one place where entertainment brands ignite and thrive. Buried deep among the millions of posts and noise are opportunities to enhance the bottom line as well as help to prevent from risks against it. Yet sports teams, studios, agents, and others can't seem to capitalize on the value hidden within. The cost of action or inaction cannot be a guessing game when customers and money are on the line.The team behind Ekkobar has developed a new type of Decision Intelligence Platform unlike no other.