DigitalGroundUp is an interactive technology platform that teaches digital marketing to companies (and all those who wish to learn it) through interactive software that requires users to demonstrate their mastery of a concept before moving on to the next level. By focusing on teaching simple best practices in the PPC and Facebook Ad spaces, DigitalGroundUp enables companies to improve their marketing efficiency, lowering their CPAs significantly while saving the cost of having to hire a specialist, agency, or consultant.