GENYOUth is a national non-profit organization which creates healthier school communities. We convene a network of private and public partners to raise funds for youth wellness initiatives that give youth the inspiration and motivation to be healthy high-achieving students. GENYOUth's Pillars of Purpose guide our mission to empower America's youth: Give Youth A Voice -- We elevate student voices to lead and solve real world problems. Through GENYOUth Insights, the knowledge hub of GENYOUth, we work to uncover and share knowledge and up-to-date information on America's youth by generating ideas, publishing reports, building awareness and channeling actionable intelligence.Enhance Nutrition and Physical Activity in Schools – We are deeply committed to ensuring all youth have the resources and support in their schools to lead healthy, high achieving lives. Two flagship programs, Fuel Up to Play 60 and NFL FLAG-In-Schools, reach and engage tens of thousands of schools and tens of millions of students every year. And with research showing that girls drop out of sports at twice the rate as boys, our upcoming Root4Her program will work with schools and other stakeholders to level the playing field. GENYOUth's longstanding commitment to providing school nutrition grants to increase access to healthy school meals has taken on added importance with the pandemic; our End Student Hunger Fund has raised over $12 million supporting over 10,000 schools, and the critical need to feed continues with requests for grants from thousands of schools being met by fundraising initiatives like 2022 Taste of the NFL.Future Youth Leadership and Workforce Readiness -- GENYOUth empowers students to raise their voice, lead with passion and purpose, and imagine the possibilities to make their schools and communities a healthier place. AdCap is an innovative program that funds student-led solutions by motivating participants to make changes in school and community health and wellness.